Centrebet originated in Alice Springs in 1992. It was the first bookmaker to be licensed in Australia and in 1996 became the first bookmaker in the Southern Hemisphere to offer online betting. Centrebet was acquired by the SportOdds Group in 2003. In 2005, SportOdds merged its Centrebet, SportOdds.com and SuperOdds.co.uk businesses into a single entity, branded as Centrebet. The company was listed on the Australian Stock Exchange in 2006. In June 2011 the company was purchased by Sportingbet, making the combined entity one of the largest operators in Australia. In March 2013 Sportingbet Group sold its Australian business – consisting of Centrebet and Sportingbet – to William Hill, one of the largest bookmakers in Britain. This was followed by the acquisition of Tom Waterhouse in August 2013. The three websites were then modified operate with identical markets and odds.
William Hill re-branded Sportingbet as William Hill in February 2015. The parent company merged William Hill with Centrebet and Tom Waterhouse in 2016. The brand William Hill may be unfamiliar to Australians, but the publicly listed giant has been around since 1934 is well known in the UK for its 2,300 betting shops around the nation. The company employs over 17,000 people.
After previously announcing that Centrebet would not be accepting new customers in June 2016, William Hill relaunched Centrebet in January 2017 as a higher-stakes service that offers better odds and doesn’t limit winners.
