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Betfair
began its operations in 2000 and is now the biggest betting exchange in the
world. It was originally based in West London but in 2011 it relocated its main
office in Gibraltar where it is now registered and licensed. It now has 4
million customers all over the world and has a weekly turnover of about €50
million. Betfair is also a publicly traded company listed in the London Stock
Exchange and has an estimated market capitalization of €1 billion.
Odds and Markets
One thing everyone should always remember about Betfair is
that it isn’t a typical bookmaker; it’s a betting exchange. This also means
Betfair odds are usually better than what the bookmakers offer because it
doesn’t make money based on margin, but rather on the commissions it earns on
the winnings of customers.
Website
Betfair’s website has a very simple and functional design so
users can easily get around the site. It’s available in many languages so
people from non-English speaking countries can still use the site with ease.
Just like the websites of other big sports betting sites, it can be easily
loaded in different web browsers and also has a mobile version.
Navigation
Sports bettors just need to click the sports icon on the top
menu of the homepage to get into the betting exchange part of the site. Once
they get into the main page of the exchange, one of the things they’ll
immediately notice is the list of in-play events on the main content. This is a
big help to bettors because they can immediately know the latest odds on the
live events. And unlike in other sites, users will not be overwhelmed by any
animation or unnecessary objects on the pages because the site has a very
functional design.
Mobile Betting
Betfair mobile has all the features of the full site so
punters can use it whenever they’re outside. Betfair also has an app that’s
available on Android and iOS. Aside from the official Betfair app, there are
also other betting apps developed by other companies which can be downloaded on
Betfair’s site such as the BetAngel app that can help users in sports trading.
Live Streams
Betfair live streams are available for football matches
across different leagues. They are of high quality and usually have English
commentary. Betfair live betting have a very special feature that lets bettors
make early cash out on their bets so they can lock in their profits.
Forms and Stats
Betfair provides its customers not just all the information
they need in betting, but also a wide range of tools which can help them in
trading. There’s also the Betfair forum where punters can share their
strategies.
More About
Betfair pioneered the concept of a betting exchange. Its
founders, Andrew Black and Edward Wray have won the Ernst and Young Emerging
Entrepreneur Award of the Year Award. The company was also a recipient of the
Queen’s Awards for Enterprise in the Innovation category in 2003.